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Finding the Ethical Edge is a course taught by Peter DeMarco on how to take advantage of Ethics as a driving force behind profitable businesses. Utilizing real-world scenarios, Finding the Ethical Edge explores how businesses have reversed disaster by aligning their priorities and focusing on ethics. Through the philosophy of Priority Thinking®, participants will learn how to achieve a uniquely powerful three-fold combination that:
Listen to a CEO who adopted this method and discovered the power of practicing sound priorities as the foundation for operational excellence. Learn about the Priority Performance Management process he implemented and hear his remarkable story of starting at despair and growing to a 17% return on sales.
Learn and apply the following to your business or organization:
The QUESTION: What is Ethics in business and organizational life? No organization—for-profit, non-profit, governmental, military, municipal—can exist without an ethic to bind the group. Learn what your fellow participants believe ethics is. Explore the fundamentals of ethics beyond right and wrong.