Finding the Ethical Edge

Finding the Ethical Edge is a course taught by Peter DeMarco on how to take advantage of Ethics as a driving force behind profitable businesses. Utilizing real-world scenarios, Finding the Ethical Edge explores how businesses have reversed disaster by aligning their priorities and focusing on ethics. Through the philosophy of Priority Thinking®, participants will learn how to achieve a uniquely powerful three-fold combination that:

• Reduces risks,
• Increases performance, and
• Embeds ethical power into decision-making at every level of their organization

Listen to a CEO who adopted this method and discovered the power of practicing sound priorities as the foundation for operational excellence. Learn about the Priority Performance Management process he implemented and hear his remarkable story of starting at despair and growing to a 17% return on sales.

Course Curriculum

Learn and apply the following to your business or organization:

The QUESTION: What is Ethics in business and organizational life? No organization—for-profit, non-profit, governmental, military, municipal—can exist without an ethic to bind the group. Learn what your fellow participants believe ethics is. Explore the fundamentals of ethics beyond right and wrong.

• LANGUAGE: Connect your words to ethical action. Language is essential to preserving what is good in your culture. The unsustainable contradictions that “greed is good” or “good is the enemy of great” are destructive to real ethics. Press the “reset button” on your language. We give you a new and easily accessible language for making ethics real and effective to your people and performance.
  
  
• CHOICE: Freedom for, not from, excellence is the key to ethics. Learn how to encourage, embed and inspect for the right choices among your employees and leaders. This course will give you practical priority frameworks to optimize effectiveness and ethics in your organization. You will also receive access to our EthicsPoll™ toolkit to survey your organization.
  
  
• PRIORITIZERS: Did you know that there are four primary types of prioritizers? This section of our program unlocks your natural know-how and provides you with accessible and high-impact language, as well as a toolkit for inspecting and harmonizing good choices in your organization.
  
  
• PRIORITIES: We all know that priorities are what we believe to be important, even urgent. Learn a different and more powerful way to think about priorities that ties excellence in human choice to performance and ethics. You will learn how to establish priority performance dashboards and appraisal systems.